Storyteq

About our client

Storyteq is a content marketing and creative automation platform used by marketing and production teams to turn campaign concepts into scalable, reusable assets across markets, formats, and channels.

Their platform helps teams adapt content quickly while keeping creative output aligned with brand rules, approval workflows, and production requirements.

The challenge

A key part of Storyteq's workflow starts in Figma, where designers create the source layouts for campaign assets. The challenge was making that handoff to Storyteq feel dependable and production-ready instead of becoming a manual, error-prone translation step.

The integration needed to preserve design intent, reduce repetitive setup work, and help internal teams move from static designs to dynamic templates that could be reused at scale.

What we solved

• Improved the connection between Figma and the Storyteq platform so design files could be transferred into the platform with less friction.

• Focused on reliable mapping of design structure, reusable template behavior, and the edge cases that appear in real production files.

• Helped create a smoother path from creative handoff to editable, automation-ready assets inside Storyteq.

Why Code Seed

Storyteq needed a development partner that could work comfortably between product engineering and design tooling. This meant understanding both the technical side of platform integrations and the practical realities of how design teams build in Figma.

Our team was brought in to help close that gap with product-minded engineering, clear communication, and a strong focus on maintainability.

Our approach

We worked on the integration layer with attention to consistency, usability, and extensibility. Instead of treating import as a one-off file transfer, we approached it as a core workflow that needed to support repeatable campaign production.

That meant refining how design elements were interpreted, how templates could stay flexible after import, and how teams could spend less time correcting imports manually and more time shipping content.

The result

With a stronger Figma-to-Storyteq connection in place, the platform could better support the journey from design to dynamic template creation. Creative and production teams benefited from a workflow that was easier to trust, easier to repeat, and better suited for scaling high-volume content operations.